by Johno Meintjes | Nov 5, 2025 | Blog Posts
COVID didn’t only change the world , it changed people’s belief in what they were capable of. Before the pandemic, most people thought exercise meant a gym, fancy equipment, and time they didn’t have. Then lockdown hit, and suddenly living rooms became training...
by Johno Meintjes | Aug 11, 2025 | Blog Posts
The virtual fitness space has exploded — but somewhere along the way, we started copying models that don’t belong to us. We’ve made it all about clicks, conversions, funnel metrics and automation — like we’re selling cheap subscriptions or streaming a show. But...