People between 35 and 65 don’t quit their fitness journey because they’re weak. They quit because life gives them a long list of perfectly justifiable excuses and at some point, those excuses start sounding more believable than their goals.

Let’s call those excuses out.

“I just don’t have time.”
Between kids, careers, school runs, aging parents, laundry, homework, dinner, and being the emotional anchor for everyone else, yes, life is full. But here’s the truth: you still find time for what you prioritise. You don’t lack time, you lack boundaries. You’ll pour into everyone else until your tank is empty, then wonder why you’re exhausted, unhappy, and disconnected from your own body.

“I’m too tired.”
Of course you’re tired. You’re running on caffeine, stress, broken sleep, emotional load, and zero personal recharge time. But the brutal irony is this: not moving makes you more tired. Energy doesn’t magically appear and it’s built through movement, not avoided by resting on excuses.

“My hormones / menopause / age are against me.”
Yes, hormones shift. Yes, perimenopause and menopause are real. Yes, metabolism slows. But too many women are hiding behind this as a full-stop instead of a comma. Hormones are a factor not a life sentence. You don’t give up because of age you give up because you stop fighting for your health when your body needs it most.

“I’ve fallen too far off; I feel embarrassed to start again.”
Shame keeps more people stuck than ability. You’re not unfit because you can’t move , you’re unfit because you keep waiting to feel worthy enough to begin. You won’t magically wake up ready. The only cure for embarrassment is action.

“I’ll start when things calm down.”
Newsflash: they won’t. Life at 35–65 is not a quiet season ,it’s a permanent juggle. If you wait for stillness, you’ll wake up at 70 still waiting.

“I’ve tried before and failed.”
No, you stopped showing up. You didn’t fail the plan; you abandoned the process when it got uncomfortable. Failure isn’t falling off , t’s never climbing back on and rebounding.

“I can’t put myself first — I have too many people depending on me.”
Exactly. Which is why you can’t afford to break down. You think prioritising yourself is selfish but falling apart is far more selfish because now everyone else has to pick you up.

The harsh truth?
Most people don’t give up because they can’t do it.
They give up because they convince themselves they’re the exception.
“I’m too busy, too hormonal, too tired, too old, too behind.”

But read this twice: You are not an exception , you are exactly who needs this most.

If this hit a nerve, good.
It means there’s still a fight left in you.

You don’t need a perfect body. You don’t need perfect conditions. You just need to stop protecting your excuses more than your future.

In this age bracket, you don’t train for vanity, you train for survival, strength, identity, and longevity.

You either choose discipline now or you choose to decline later but either way, a choice is being made.

Huge love and High 5’s
Johno