The virtual fitness space has exploded — but somewhere along the way, we started copying models that don’t belong to us.

We’ve made it all about clicks, conversions, funnel metrics and automation — like we’re selling cheap subscriptions or streaming a show. But virtual fitness isn’t content. It’s connection.

This is still a human business — whether we’re in the same room or on the other side of a screen. We’re still dealing in confidence, accountability, and transformation. When someone hits “join” on a live session or presses play on a workout, they’re not just looking for sweat. They’re trusting us to help them become someone better.

And that responsibility? It doesn’t shrink just because it’s digital.

That’s why the virtual fitness brands that will win — long-term — won’t be the ones with the prettiest apps or the flashiest studios. That stuff helps, sure. But it’s not the thing. The real winners will be the ones who make people feel seen, supported, and part of something, even from their living room.

Because at the end of the day, people don’t stick around for workouts alone — they stay for how we make them feel.
Empowered.
Capable.
Cared for.
Like they’re not just another number on a spreadsheet.

So no — it’s not about “how many sign-ups did we get this week?”
It’s about how many people showed up because they trust us.
How many lives did we shift forward today — with clarity, energy, and intention?

That’s what virtual fitness should be rooted in. Not just reach — but real impact.

That’s hospitality.
That’s leadership.
And that’s where our focus needs to stay.

Huge love and High 5’s
Johno